Here’s my off the cuff response (I’ve read about half the above thread but not all of it):
Synth players are generally infatuated with vintage gear or gear that emulates vintage gear (thus the Roland Boutique series; the Moog mystique commanding higher prices, the Korg Arp sub-brand, etc…).
Guitar players are like this times five. Everything is about emulating vintage amps, or even, these days, vintage pedals (all the various mini Fuzz Faces comes to mind… heck I own two of them!).
This is where this interesting unit may have a hard time finding an audience with guitar players – the first impression (which is admittedly all I have at this point) is of generic distortion types, whereas most of the distortion boxes that entice are playing on my fetish for authentic historical amp emulations. E.g, the Bogner La Grange, which is not far removed in price from the new Elektron pedal ($250ish), emulates in great detail an overdriven Marshall amp, down to the nuance of a “browned out” amp running on lower-than-expected electrical voltage (this technique was made famous by Eddie Van Halen). While it doesn’t have 8 flavors of distortion, it actually provides far more sounds than that if you do that math on all the various switches and settings on that particular stomp box.
This isn’t to say that the Analog Drive isn’t as good or better – it’s just selling itself in a manner to guitarists that is blind to the sub-culture of guitar-distortion aficionados. I saw someone earlier in the thread ask, “So, do they have a guitar player on staff now?” and I think the answer is probably “no”.
EDIT: the best thing the Analog Drive has going for it are the 100 user presets… I personally have never seen an analog distortion pedal with presets, so this could be a great selling point for gigging musicians who want a bunch of specific sounds at the ready. I haven’t ever thought of distortion in that way – presets – so it’s a bit of a paradigm shift that I’m not sure works for me.