Everything was over the top in the sonic state video. Imagine If everyone with analog distortion boxes did that to their music…
In order to do comparisons you need proper recording with matched levels. AH output is always higher than unprocessed so unless it’s in hands of people experienced with these studio techniques it’s hard to say much.
These boxes need to be treated with subtlety… otherwise everything sounds pushed to 11. Imagine listening to music sounding like that.