That’s a large part of their equipment right now, funny you don’t like the Analog character.
I’m personally becoming very fond of it, especially for the A4 now that I have found some impressive immersive sweet spots… To the point where I’m actually really considering an Heat 
OT2 or whatever, there is a void left by the silver machines… The round in the water is still here, but I can’t wait for the next box 