Focusrite is running a Sequential / Novation give away contest — but only to people in the USA.
The prize is a Launchkey 37, a Circuit Tracks, and a Prophet Rev 2. That’s a pretty substantial prize – Good Luck !
The contest ends right before Superbooth, perhaps there is some connection ?
It certainly is part of the brand and image building for Focusrite, to draw connections between Sequential and Novation.