Jobs meant this to illustrate that you need to integrate design, engineering, and manufacturing as much and as early as possible. You can’t just have a design team dream up cool concepts that can’t be manufactured and sold at scale in the real world.
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sure you can… you just throttle the CPUs when it gets too hot and crank the fans to full blast.
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Video reminds me of a mockumentary 
Nothing to say, nothing to show, company name fits 100%
seems like they had to downscale to office Harleys!? (not sure if thats a Harley, I have no clue about motorbikes) I hope inspiration doesnt suffer
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I agree so much with this. The OP-1 was powerful and had me thinking this company was serious on all the points the OP-1 hit, but since then, they’ve departed much too far into the realm of fashion and not function. Stopped looking in their direction years ago… and when the price was raised for the OP-1 my GAS was killed!
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“nothing” is not TE, it’s just a new venture they’re involved in.
It looks like “nothing” will eventually make a mobile phone. That would make a lot of sense, and I think it’s one of Jesper’s dreams to make (or at least be involved in) a phone based on his design ideas.
It’d be interesting for sure to see what a phone co-designed by TE looks like. Maybe it will be a phone without a screen? That would be something new! It might have good physical controls? That’d be nice as well, most phones nowadays are 100% touchscreen. It might also have retro-inspired features like a physical bell, a multi-function indicator light bulb, virtual tape machine answerphone…
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I hope they release a waterproof bag for it
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Just realised, they even have the bike in the office
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This video is just absolutely perfect, so many great ideas for weird stuff that could be in a phone! And some of them would be right up TE’s street: mini-projector for text, integrated thermal printer
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I’d recognize Bonobo’s “Flutter” anywhere.
10/10 video
10/10 phone
Just for that
Totally forgot about that show, so good. I think the TE phone might be more like this https://youtu.be/XEW5b5ZtaV0
OP1 was outstanding. But sadly it seems like everything they’ve done since is nothing but cheap junk targeted at hipsters with more money than sense.
I definitely agree with y’all.
Had most pocket operators, kept PO-33. Kept OP-1. Sold OP-Z.
The fact that they split in between TE and Nothing is rather a good turn of events for once.
Let TE focus on the design projects and their clients or their dubious hipster target.
Hopefully Nothing brings the music making experiments on a different front, more focused and dedicated.
I am rather curious.
Call me old-fashioned, but I just want to see something… like a demo showcasing something new. I’m not a huge fan of empty hype; I’d rather just see finished products.
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I just wish they’d make something with the OP-Z / PO-32’s capabilities but the OP-1’s build quality.
Less clear umbrellas, and more tools to express one’s self that isn’t filtered by their pop culture ideals.
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I’m confused and conflicted when it comes to Teenage Engineering but I find it especially strange that they are pretending not to remember like 20 years of Nine Inch Nails history.
Off topic
There’s precedent for this. Tech company versus music company. Some crossover in business areas.
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That was my conclusion, why I didn’t buy an OP1 many years ago. I thought it was awesome, super cool design, looked like tons of fun, and all the music I heard made with it was atrocious.
Ultimately the reason I gravitated towards the Elektron stuff was the music I heard made with it.
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For some reason I remember seeing an older video of them jamming at their office/hangout space with a OG Lambo in the middle of the room for decoration.
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