They did a of the Novation launchpad mini a few years back too, and probably other stuff too.
They mention they are working on their own DAW, which will probably be a direct copy of or a mish mash of existing DAWs, obviously significantly cheaper though, maybe even free, to get people to buy their controllers.
Their little army of youtube shills will probably get behind it regardless, quite funny really but not unexpected. I don’t think it will make much difference to the overall market though, basing your whole business on copying other companies work means at best you are always one step behind, people will tire of it eventually I think, so probably not a good long term strategy.
The strangest thing to me though is that they apparently can do original stuff, and arguably their best products are their own original designs, I mean as an example their BRC2000 seems to have quite a cult following even before the Zaquencer, yet who remembers any of their dodgy mackie or boss copies? But the mackie and boss products they copied are still sought after.
It seems like a very throwaway, disposable way to run a business, they seem to have a pretty large customer base now, for how long though is the question, it won’t be long before chinese companies will copy and undercut Behringer, it is starting to happen already, as it did with guitar pedals etc.
Edit: Full circle, I literally can’t keep up
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